Colors

Primary Colors

There are two primary brand colors. The first is an orange that captures the warmth of California and the energy of progress. It also maintains the color equity in the California Smokers' Helpline logo.

The second primary color is a deep navy that complements the orange. Wherever possible, navy should take the place of black.

orange quad.png — **PMS:** 124C
**CMYK:** 0 45 97 0
**RGB:** 255 158 27
**HEX:** #FF9E1B

navy cuad.png — **PMS:** 7463C
**CMYK:** 100 82 44 44
**RGB:** 9 43 73
**HEX:** #092B49

yello cuad.png — **PMS:** 393C
**CMYK:** 9 0 68 0
**RGB:** 238 236 117
**HEX:** #EEEC75

blue cuad.png — **PMS:** 7457C
**CMYK:** 26 4 7 0
**RGB:** 185 218 229
**HEX:** #B9DAE5

Secondary Colors

These secondary colors can be used on their own or in combination with the primary colors.

Color Combinations

Here are some color combinations that can be made with our primary and secondary colors. These examples use analogous colors for tonal palettes in warm or cool hues.

The colors can also be combined in complementary palettes for a more youthful, energetic feel.

PMS 124C
PMS 393C
White
PMS 7463C
PMS 7457C
White

COLORS

PMS 124C

PMS 393C

White

PMS 7463C

PMS 7457C

White